WEB APP DESIGN AND DEVELOP



CASE STUDIES

VieiraInteractive



NBC Live iPad

Created the Innovative iPad App for NBC.com 

BACKGROUND 

When Hollywood discovered the potential revenue for mobile viewing. (Streaming) which correlates to the surge in smartphone sales in 2010. 

SCOPE
Create the first App for NBC.com users to watch their favorite shows. The app would allow users to post comments in real time. Interact with content - Polling with results, trivia with answers and fun facts. Plus, create new advertising opportunities.

CONTRIBUTIONS

My role: Senior Digital Designer

There were a lot requirements and functionality to add on a small screen. So I focused on organizing and simplifying the information and content. I also incorporated the current TV brand on the designs and delivered on time!

AWARDS
• Emmy Nominee:
Outstanding Creative Achievement in Interactive Media.
• Ovation Award:
Innovative NBC Live App.

DESIGN PROCESS

Key Tasks:

• Product design
• UX revisions
• Information Architecture
• UI & Prototype
• Visual Design elements
• Mobile Deliverables
• Promotion graphics
• QA testing
• Style Guide
 


Brand & Redesign


VieiraInteractive




The Australian Financial Review Site Redesign

Redesigned a new brand, responsive desktop, mobile and tablet experience for The Financial Review.

BACKGROUND 

 The Australian Financial Review (AFR) is Australia’s leading source of business, political, finance and lifestyle content for more than 50 years. In the research, Mobile (smartphone and tablet) was representing the most significant shift in how business news and financial information was being consumed.  

SCOPE: Created a fully responsive website to meet the mobile and access demands of our customers while increasing Ad revenue, subscribers, traffic, engagement, and market share. The old website structure was out of date, the last refresh was 4 years old. SEO was weak and engagement very low.

CONTRIBUTIONS

My role: Senior Digital Designer

I was a key player in the Financial Review Agile Environment using the scrum process. By focusing on the User Centered Design principles ( IA, Visual design, functionality, Usability, Typography, UI, content strategy and Interaction design) I was able to achieve greater clarity and legibility with a fresh, modern design and typography for the desktop, mobile and tablet experience. Created the Events App for the Financial Review Group, a large complex customer log-in migration as well as the AFR video player website.

DESIGN PROCESS

Key Tasks:

• Research & Competitors analysis
• Sketching & Mood-board
• IA & UX recommendations
• UI design concepts
• Agile - Scrum process
• Managed stakeholders
• Brand Style Guide

AWARDS: The Australian Financial Review won “News website of the year” at the Pacific Area Newspaper Publishers Association awards and the AFR Weekend won 2016 PANPA newspaper of the year.

 
UX / USER EXPERIENCE

VieiraInteractive



NRMA Insurance UX

Created the UX wireframes for the claims, RBI (Retail Business Insurance) website and updated the mobile App.

SCOPE 

Create a responsive website with the ability to lodge a claim on a mobile device with a quick, easy and straight forward process. Offer web-chat support. Launch the EMERGENCY ONLINE (EOL) for Home Claims and the weather alerts. Update the Self service center and the NRMA App.

CONTRIBUTIONS

My role: UX Specialist 

Create the wireframes for the NRMA Insurance claims site. I was able to design a fast, easy and straight forward process to help customers prepare - before, during and after a major event. The Weather Alerts were a huge success and 97% of costumers found the alerts useful and 79% acted on the severe warning alerts avoiding potential damage.

DESIGN PROCESS

Key Tasks:

• Research and Personas
• Costumer Journey Map
• Information Architecture
• Sprints and UX Wireframes
• Axure prototypes
• User testing, AB Testing & Gorilla testing
 

 
Responsive website

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Rh7thm site

Created the website and mobile design screens for a new agency.

SCOPE 

Design a responsive mobile desktop experience for a new agency that’s leading on innovation trends. Created the social media graphics and print concepts. 

CONTRIBUTIONS

My role: UX/UI Designer 

Design a website that visually incorporated the rhythm elements of nature, repeated pattern of movement with vector graphics and design elements. The biggest challenge was to make sure all the vector graphics aligned and worked on all 3 breakpoints..

DESIGN PROCESS

Key Tasks:

• Reseach
• Visual Design elements
• UX & UI concepts
• Web and mobile designs
• Deliverables and Social Media Graphics
• Print design concepts

 
Mobile Apps

VieiraInteractive


Thrive App

Created the mobile App, brand, logo, responsive website and presentation slides for a new startup. 

SCOPE

Design a prototype to help clients pitch the idea to investors. Strategy and model will be different from the competition. They will provide tailored and technology driven insurance products to small businesses

CONTRIBUTIONS

My role: UX / UI Mobile Designer 

Created the brand, responsive site and a Robo Advice AI journey. I was able to translate the clients idea and bring it to life. The App Journey screens were user friendly, simple and beautiful elegant designs.

DESIGN PROCESS

Key Tasks:

• Research
• Created the logo and stablished the brand
• Look & Feel designs concepts for site & app.
• UX / UI Prototype for mobile journey & quote
• Revisions, final tweaks and delivery

 
iPhone & Android Apps

VieiraInteractive



Yogi Mixer App

Created the brand, website and the mobile dating App.

SCOPE

Create a mobile application that connects yogis ( people that loves yoga and mediation). Yogi Mixer conscious minded minded people around the world.

CONTRIBUTIONS

My role:   UX / UI Mobile Designer & Art Director

Designed a clean, modern and minimalistic look & feel for the App and website. I also created the social media graphics for ads, fun yoga quotes for instagram and Facebook. Designed the print magazine layout. 

DESIGN PROCESS

Key Tasks:

• logo and brand designs for the App
• Web & Mobile design Concepts
• UX & UI Prototype for the mobile App
• Revisions, final tweaks and delivery
• QA Mobile App and website design
• Social media ads and print magazine layout design.
 

Address / Endereco

7109 Sunset Blvd..c
West Hollywood, CA 90046 U.S.A.

433 Bondi Beach, Sydney
NSW 2026 Australia

633 Belo Horizonte, M.G.
31210 Brasil

Contacts / Contato

Email: info@vieirainteractive.com
Phone: Call Now! 
USA: 1-424-397-1311
AU: +61 0424.254.261
BRA: +55 31 986.819.410