01
SARA VIEIRA
AI / UX / UI / MOBILE / PRODUCT DESIGN
+
TWENTY+ YEARS DESIGNING WHAT'S NEXT
SARA VIEIRA
PEOPLE
PRODUCTS
POSSIBILITIES.
PRODUCTS
POSSIBILITIES.
LATEST CLIENTS
// CURRENT
MERCOR INTELLIGENCE
AI Product UX
Design Architect
Providing Product Design and UX expertise to help improve models for a leading AI lab.
Training and evaluating AI-generated design, comparing design directions, and providing expert judgment to improve UX/UI quality through structured feedback, contextual evidence, and design best practices.
Working at the intersection of design and AI to help shape intuitive, human-centered, and responsible experiences that contribute to the next generation of AI systems.
AI EVALUATION
UX / UI
PRODUCT DESIGN
DESIGN SYSTEMS
FIGMA
HUMAN FEEDBACK
01
＋
20+ YEARS
OF IMPACT
Product designer for global brands across entertainment, media, finance, fitness and technology.
EXPERIENCE →
02
＋
EMMY
NOMINATED
Outstanding Creative Achievement in Interactive Media.
AWARDS →
03
＋
TRUSTED BY
LEADING BRANDS
Disney, NBC Universal, CBS, ABC, FOX, Sony Pictures, Warner Media, PwC, Verizon and more.
CLIENTS →
04
＋
DESIGN
SYSTEMS
Building scalable systems and experiences across web, mobile and emerging AI products.
SKILLS →
05
＋
LET'S
CONNECT
Open to collaborations, consulting and impactful projects worldwide.
vieirainteractive@gmail.com
CONTACT →
SARA VIEIRA
AI / UX / UI / MOBILE / PRODUCT DESIGN
DESIGNING
INTERACTIVE
EXPERIENCES
AT SCALE.
UX/UI Product Designer with 20+ years of experience in full-stack design, specializing in B2B / B2C web and mobile applications for enterprise and complex platforms. Emmy nominated for Outstanding Creative Achievement in Interactive Media. Created award-winning projects for ABC, CBS, Disney, DreamWorks, FOX, NBC Universal and Sony Pictures. Well-versed in leading teams to create wireframes, prototypes and UX/UI concepts while conducting user research, testing and prioritizing user-centered methodologies. Delivering best-in-class products through innovative design and supporting projects throughout their lifecycles to achieve core aims and objectives in Figma.
MAY 2026
– PRESENT
– PRESENT
AI Product UX Design Architect / UX Expert — Mercor, California
- Training and evaluating AI-generated product and design experiences for leading technology companies.
- Comparing design directions and providing structured expert judgment across UX, UI, interaction quality, visual hierarchy and usability.
- Improving AI-generated design through contextual evidence, human feedback and design best practices.
FEB 2020
– PRESENT
– PRESENT
Senior Product Designer / Art Director — Vieira Interactive Inc., California
- Leading comprehensive UX/UI product design initiatives for web and mobile customer-centric solutions.
- Conducting quantitative and qualitative user research.
- Creating responsive Figma designs for web and mobile.
- Designing functional and intuitive interfaces using Lean UX and service design principles.
- Building design systems, patterns, information architecture and interaction frameworks.
- Designing e-commerce experiences and digital products.
- Leading complete product lifecycles from ideation, brand and research through journey mapping, wireframes, prototypes and testing.
- Managing schedules and collaborating with cross-functional teams.
APR 2016
– DEC 2019
– DEC 2019
Founder / Art Director / Product Designer — Bondi Bubble App, Australia
- Founded and designed Bondi Bubble App to connect locals and visitors with events, shopping, dining and businesses around Bondi Beach.
- Research, product strategy and iterative UX design shaped the experience from concept through launch.
- Created brand, UX/UI, wireframes, user journeys, prototypes and iOS / Android experiences.
- Managed the production team and delegated tasks.
- Created the Aloha Bubble App, brand and e-commerce platform in the USA.
MAR 2015
– MAR 2016
– MAR 2016
UX Specialist — NRMA Insurance, Australia
- Redesigned the NRMA Insurance App and Claims mobile site.
- Designed a streamlined claims process.
- Weather Alerts achieved a 97% satisfaction rate, with 79% of customers taking action following severe warnings.
- Worked across enterprise UX/UI, research, wireframing, prototyping, testing and design systems.
- Conducted A/B and Gorilla testing.
MAR 2014
– JUN 2014
– JUN 2014
Product UX Designer — Saatchi & Saatchi, Australia
- Led UX design for St. George Bank's Mobile Banker app.
- Created an intuitive mobile interface designed to simplify everyday banking.
- Worked on the SME website portal and GoodAdvice redesign.
2012
– 2014
– 2014
Lead UX/UI Designer — Fairfax Media / AFR, Australia
- Designed internal custom web applications and an events app.
- Redesigned digital platforms and the Australian Financial Review mobile experience.
- Applied user-centered design across visual design, functionality, usability, typography, content and interaction.
- Worked on customer login migration and the AFR video player.
FEB 2008
– NOV 2011
– NOV 2011
Web Designer — NBC Universal, Los Angeles
- Redesigned NBC.com.
- Created UX wireframes and design for the NBC LIVE iPad App.
- Developed advertising campaigns with budgets exceeding $1 million.
- Emmy Nominee — Outstanding Creative Achievement in Interactive Media.
- Featured by Smashing Magazine for TV Show Web Designs.
- Ovation Award — innovative NBC iPad App.
JUN 2006
– DEC 2007
– DEC 2007
Web Designer — CBS Interactive, Los Angeles
- Produced creative concepts and digital content for CBS.com.
- Designed Victoria's Secret Fashion Show, Fall Preview and Upfront digital experiences.
- Collaborated with show producers on marketing campaigns.
- Developed the CBS Upfront presentation.
MAR 2003
– MAY 2006
– MAY 2006
Senior Web Designer — Sony Pictures, Los Angeles
- Designed high-impact interactive projects for AXN International.
- Designed presentations for Sony Pictures Television International.
OCT 2005
– DEC 2005
– DEC 2005
Web Designer — DreamWorks Animation, Los Angeles
- Contributed digital design for Madagascar and Wallace & Gromit.
- Developed The War of the Worlds DVD website.
FEB 2004
– OCT 2004
– OCT 2004
Web Designer — Disney, Los Angeles
- Worked with Walt Disney Parks and Resorts Online on interactive digital experiences.
- Created brand and interface work across web, iPad and iPhone.
FEB 2004
– MAY 2004
– MAY 2004
Art Director — IndyMac Bank, Los Angeles
- Managed creative presentation and brand identity across print and digital.
- American Business Award — The Stevies | Indies.
MAY 2003
– JUN 2003
– JUN 2003
Senior Web Designer — Fox Sports, Los Angeles
- Created an interactive presentation supporting FOX Sports' Olympic television-rights bid.
AUG 2000
– DEC 2000
– DEC 2000
Web Designer — PwC, London
- Created interactive digital projects aligned with client and project requirements.
DESIGN & PROTOTYPING
Figma, Sketch, Miro, Adobe Creative Suite and Axure.
RESEARCH & TESTINGGoogle Analytics, Crazy Egg, Heatmap Tools, Hotjar, UserTesting, SurveyMonkey, A/B Testing, Usability Testing, quantitative and qualitative data assessment.
UX & PRODUCT
User Journey Mapping, Personas, Information Architecture, Interaction Design, Service Design, Lean UX and SwiftUI.
DEVELOPMENTHTML/CSS, JavaScript (React), Responsive Web Design and Mobile App.
UI & BRAND
Typography, Color, Branding and Style Guides.
TOOLS & COLLABORATIONJira, Slack, Confluence, Trello and GitHub.
MISCELLANEOUS
AI, Cross-Platform Design, Design Systems, Accessibility WCAG, HCI, iOS HIG, AR/VR, Games and E-commerce.
METHODOLOGIESAgile and Scrum.
AWARDS / RECOGNITION
- Emmy Nominee — Outstanding Creative Achievement in Interactive Media.
- Smashing Magazine — TV Show Web Designs.
- American Business Award — The Stevies | Indies, Art Director.
- Ovation Award for the innovative NBC iPad App.
- AFR News Website of the Year.
- AFR Weekend — PANPA Newspaper of the Year.
CLIENTS
24 Fitness, ABC, America's Got Talent, Amgen, Australian Financial Review, Big Brother, CBS, Disney, DreamWorks, FOX Sports, JDate, Mercor, Miss Universe, Motorola, NBC Universal, NRMA Insurance, PwC, Saatchi & Saatchi, Smurfs, Sony Pictures, St. George Bank, Subway, Thrive Insurance, Verizon, Victoria's Secret and Warner Media.
Founded in Los Angeles in 2012, Vieira Interactive serves clients across the United States, Australia and the United Kingdom.
02
VIEIRA INTERACTIVE
03
BONDI BUBBLE APP
04
NRMA INSURANCE
05
SAATCHI & SAATCHI
06
FAIRFAX / AFR
07
NBC UNIVERSAL
08
CBS INTERACTIVE
09
SONY PICTURES
10
DREAMWORKS
11
DISNEY
12
FOX SPORTS
DISNEY
AUSTRALIAN FINANCIAL REVIEW
NRMA INSURANCE
NBC UNIVERSAL
SONY PICTURES
FOX SPORTS
UX / PRODUCT WIREFRAMES
SMURFS
TAKEPART / BILL GATES
THRIVE INSURANCE — AI
ST. GEORGE BANK
YOGIMIXER
DESIGN.
TEST.
EVOLVE.
Selected case studies spanning entertainment, insurance, finance, banking, wellness, AI and local community products. Each project connects research, product thinking, UX, UI and visual design to meaningful digital experiences.
ENTERTAINMENT / INTERACTIVE
CASE STUDY 01
NBC UNIVERSAL
SENIOR DIGITAL DESIGNER / UX / UI
At NBC Universal, I worked across entertainment products and digital experiences including the NBC LIVE iPad App and the redesign of NBC.com. The work connected broadcast television with a participatory second-screen experience through real-time commenting, polls and trivia.
PROCESS
Product design / IA / UX / UI / prototyping / mobile / style guides
RECOGNITION
Emmy nomination / Ovation Award
INSURANCE / PRODUCT
CASE STUDY 02
NRMA
INSURANCE
UX SPECIALIST
Redesigned NRMA's insurance and mobile claims experiences around the moments customers need them most. The work included claims, web chat and weather alerts, with a focus on making complex insurance tasks faster, clearer and more human.
PROCESS
Research / personas / journeys / IA / wireframes / prototypes / testing
RESULT
97% satisfaction / 79% took action after severe-weather warnings
MEDIA / FINANCE
CASE STUDY 03
AUSTRALIAN
FINANCIAL
REVIEW
LEAD UX / UI DESIGNER
Led UX/UI work across the Australian Financial Review's responsive digital ecosystem, including the website, events app, customer login migration and video player. The redesign balanced dense financial content with a clearer, more flexible reading experience across devices.
DELIVERABLES
Responsive web / mobile / events / login / video
RECOGNITION
News Website of the Year / PANPA recognition
BANKING / MOBILE
CASE STUDY 04
ST. GEORGE
BANK
SENIOR UX DESIGNER
Designed the user experience for St. George Bank's Mobile Banker app at Saatchi & Saatchi, simplifying everyday banking tasks into a focused mobile interface. The project extended into financial-sector web experiences including SME and advice products.
FOCUS
Mobile banking / user flows / wireframes / interaction design
OUTCOME
Intuitive mobile experience / strong adoption and user feedback
WELLNESS / MOBILE
CASE STUDY 05
YOGI
MIXER
UX / UI MOBILE DESIGNER + ART DIRECTOR
A social wellness concept designed around discovering people, classes and experiences through mobile. The project combined product strategy, user flows, UX/UI and art direction to create an energetic, community-led experience.
FOCUS
Mobile / UX / UI / art direction
DESIGN
Product flows / visual language / interaction
ENTERTAINMENT / DIGITAL
CASE STUDY 06
DISNEY
SENIOR WEB DESIGNER
Created interactive digital experiences for Walt Disney Parks and Resorts Online, bringing the Disney brand into expressive web and emerging mobile formats. The work combined storytelling, motion and interface design within a highly recognizable global brand system.
FOCUS
Web / interactive / mobile / brand
EXPERIENCE
Disney Parks & Resorts / digital campaigns
STARTUP / LOCAL DISCOVERY
CASE STUDY 07
BONDI
BUBBLE
FOUNDER / ART DIRECTOR / PRODUCT DESIGNER
Founded and designed Bondi Bubble App to connect locals and visitors with events, shopping, dining and businesses around Bondi Beach. Research, product strategy and iterative UX design shaped the experience from concept through launch.
PROCESS
Interviews / surveys / personas / ideation / wireframes / IA / prototypes / iOS + Android UI / testing
LAUNCH
800+ downloads on launch night
AI / INSURANCE / MOBILE
CASE STUDY 08
THRIVE AI
INSURANCE
UX / UI MOBILE DESIGNER
Designed a mobile insurance experience exploring how intelligent digital tools can make insurance feel simpler and more approachable. The interface focused on clear hierarchy, guided actions and an accessible path through complex information.
FOCUS
Mobile product / insurance / UX / UI
DESIGN
Flows / wireframes / visual interface / prototyping
DEUSIM BBS
DEUSIM
Engineering story universes for the AI era.
DEUSIM BBS develops original, serialized intellectual property designed for the AI era. We create story universes, characters, and narrative systems that are built from the beginning to expand across media, communities, and future AI-driven platforms.
Instead of producing a single book, film, or game, DEUSIM BBS builds a structured narrative universe—a scalable story ecosystem where multiple stories, characters, and timelines coexist within the same canon.
Deusim Books — Designing The Invisible.
10
ABOUT SARA VIEIRA
AI / UX / UI / MOBILE / PRODUCT DESIGN
SARA
VIEIRA
AI Product UX Design Architect
+20 years of experience in full-stack design
CLIENTS
24 Fitness, Australian Financial Review, ABC,
America's Got Talent, Amgen, Big Brother, CBS,
Disney, DreamWorks, FOX Sports, JDate, Mercor,
Miss Universe, Motorola, NBC Universal,
NRMA Insurance, Sony Pictures, PwC,
Saatchi & Saatchi, Smurfs, St. George Bank,
Subway, Thrive Insurance, Victoria's Secret,
Verizon and Warner Media.
- Full-ride scholarship to The Art Institute of Seattle, USA.
- Taekwondo — 4× Alaska State Champion and 2× National Champion.
- Olympic Training Center (OTC).
- Visited 23 countries and lived on 4 continents.
- Emmy nominee — Outstanding Creative Achievement in Interactive Media.
- Ovation Award for the innovative NBC iPad App.
- Redesigned NBC.com and The Australian Financial Review.
- Founded startup: Bondi Bubble App.
- Deusim Books — Designing The Invisible.